In July, GKI conducted a survey of 1,000 respondents, representative of the population, on the spread of artificial intelligence (AI) in everyday life.
As our previous analysis showed, 36% of the population use AI at least with moderate frequency in their work, while the share is slightly higher (42%) for private purposes. At the workplace, the most common use of AI tools is information search and research (58%). Many now turn to AI for answers instead of traditional search engines such as Google.
The second most frequent purpose is brainstorming and other creative tasks (36%). Nearly a third of respondents employ AI for text generation and summarisation, with a similar proportion using it for translation. About one in five use AI to produce visual materials (such as presentations or images), while 16% rely on it for programming or technical tasks.
Despite spreadsheets being an everyday necessity in most office jobs, only one in ten regular users report that AI helps them manage tables or analyse data. Large language models such as ChatGPT still fall short when it comes to spreadsheet handling, though their analytical capabilities are rapidly improving.
How People Use AI in Work and Study?
Resource: GKI survey[1]
Men are more than twice as likely as women to use AI for programming and other technical tasks—a reflection, in part, of women’s underrepresentation in STEM[2] fields. Yet in almost every other area, women report higher usage rates.
[1] Note: respondents could select more than one option, so percentages add up to more than 100%.
[2] STEM refers to Science, Technology, Engineering and Mathematics.
