Short description of the project
The special management and financing situation of local governments and the rising risk of this sector need continuous attention in the course of positioning banking services. By our year-end survey in 2007 it became possible to estimate the market potential of this segment. Our detailed analysis, which was based on a survey including a representative sample by settlement type and county, we produced information in the following topics:
Based on the results of the report financial institutions can elaborate their business plan for this sector more accurately.
In the research we obtained information through primary data collection on the preferences and management characteristics of Hungary?s all local governments (about 3150), the results are helpful for banks in positioning their services and assessing their risks in this specific market segment.
Relying on the results of the empirical survey a better view can be obtained on long-term trends. The representative sample enables us to carry out comparisons based on the territorial divisions of banks (for example regarding differences in risk).